A professional logo designer should give you editable vector files (AI, plus EPS, SVG and vector PDF), high-resolution PNG files with transparent backgrounds, JPG files, and the logo in full color, one color and reversed (white) versions, along with the exact color codes. If you only receive a single PNG or JPG, you’re missing the files printers and sign shops need.
The complete logo file checklist
| File | Why you need it |
|---|---|
| AI (Adobe Illustrator) | Editable master for future changes |
| EPS | Accepted by most printers, embroiderers and promo vendors |
| SVG | Crisp logos on websites; cutting machines |
| PDF (vector) | Easy sharing and print-ready |
| PNG (transparent) | Websites, social media, slides, video |
| JPG | Email and documents |
Which versions of the logo should I get?
- Full color on a light background.
- Reversed / white for dark backgrounds and photos.
- One color (black) for stamps, forms, fax and engraving.
- Horizontal and stacked layouts if the logo has an icon and a name.
- Icon only for social profiles, app icons and favicons.
What color information should come with the logo?
Ask for HEX and RGB values for screens, CMYK for print and Pantone (PMS) references if you plan to print merchandise or signage that must match exactly. This is what keeps your logo looking the same on a website, a business card and a storefront.
Should I get the fonts?
You should at least get the font names. Many fonts are licensed by their creators, so the designer may not be allowed to send the font files; you can buy or download a license if you need to use the font in other materials. In the logo files themselves, text is usually converted to outlines so it displays correctly without the font installed.
Do I own the logo?
Make sure your agreement says you own the final artwork once paid. Keep copies of all files in at least two places, such as cloud storage and a local drive, and share only what each vendor needs.
Frequently asked questions
My designer only gave me a PNG. What should I do?
Ask them for the vector source files. If they aren’t available, the logo can be rebuilt through vector logo conversion.
What size should my PNG logo be?
Get at least one large version (for example, 2,000 pixels or more wide) plus smaller web sizes. With a vector master you can always export new sizes.
Do I need a DST file?
Only for embroidery. Most embroidery shops create it from your vector file.
Every custom logo from Miami Logo Design includes this full package. See our design process for details.